6/28/2019

This week it was interesting to learn about conversion and the different places and ways you can track it. I found it was a little confusing at first as to where to place the conversion tag in Weebly. I am grateful for the technology we have and the different resources available that helped me to place the tag in the appropriate spot. I chose to track the conversion on the receipt page, after a product was bought. I think this is the ideal measure for an e-commerce business, especially since you are buying a product.

I also found it really cool to start the GoogleAd campaign, and to see the numbers. It is really interesting all the different information you receive, like the number of impressions and clicks, the demographic, where people are viewing your ads, etc.I think it will be interesting to watch the keywords and see which ones do well, and which ones maybe need to be paused and changed. It is also interesting to see which ad is doing better. I am excited to track and watch how this goes. I am also really grateful for this learning opportunity, I have learned so much about online business and advertising.