6/7/2019

I think the biggest thing I learned from this week, was that there needs to be a balance of keywords. There needs to be both broad keywords as well as specific keywords. I never knew so much went into creating an ad campaign, and creating keywords to get the customer's search results to show your site. Someone mentioned on the discussion board about getting others ideas for keywords, and I thought that was a great idea. See what other people would actually type in to search for your product. I also found it interesting to go through the process of creating an ad campaign, and creating the google ad for your website. I played around with that a little this week, and it was a lot more difficult to make than I thought. Trying to get the right wording to draw the customer's attention. I think it would be helpful to actually look at some of those ads and see how they are worded and put together. I think that would be very beneficial. I also never knew how those were created before, I've seen them plenty of times.